At the time of promoting a product it seems that the imagination does not have any limit. It is so, during the autumn in Buenos Aires with worthy temperatures of summer, the center of Buenos Aires surprises us with an ice block from the Glacier Perito Moreno.
Clearly, it is a publicity campaign to launch the season of winter.

In this way, a complete action had made the ice coming to the capital in order to impress and to surprise people.
For this, the Secretariat of Tourism of Calfate had to count on divers from the Naval Prefecture of Argentina that for two days, extracted 20 tons of ice from the glacier on natural way, besides a truck of 4 meters of high and almost 20 of length that maintained the ice at a temperature of 15 degrees below zero.

In this way the ice undertook a long trip of three day and 3,000 kilometers.
It was so; the blocks became the protagonists of a campaign in order to attract local and international tourists.

But will a piece of ice enough, at time of congealed economies, to make people spending their savings in a trip? Time will tell us, but there are no doubts that the effort was concerted and the idea very original.

Here are movies offering travels from another point of view.

Le fabuleux destin d’Amélie Poulain

Paris has always been known as THE city of love, but since this movie has come out, Paris became “Amélie’s city”.
As a result, the coffee place: Le Café des deux Moulins, Amélie’s working place, turned out to be an inevitable stopover while visiting the French capital.
M. Collignon’s grocery, where Amelie did her shopping, has kept the sign from the shooting and has become one of the most famous in France.

Life is beautiful and Tuscany

Since 1997, year of its release on the silver screen, the city of Arezzo became famous to be the place chosen to shoot this story, directed and acted by Roberto Benigni. Arezzo is a city in Tuscany, 47 miles away from Florence. You could walk around its streets and visit the church place, the theatre or the school where Guido’s mother gave classes.
But the city of Arezzo offers also other interest places, such as San Francisco Basilica, or the Plaza Mayor by Vasari.

Movies shot in Barcelona.

Before that Woody Allen chose it to shoot his last movie, Vicky Cristina Barcelona, the city of earl, a lot of movies were shot. Pedro Almodovar had chosen it as backdrop for his former works.
The beach of Barceloneta, the Park Güell, the Sagrada Familia or la Boqueria market have been protagonists on the silver screen.

This project, called NYCGo , is made of a partnership with Travelocity, which is the booking search engine. It aims to create exclusive offers for NYCGo.com. The one with Time Out New York will able to get next events RSS flowing.

This new tourism office, located on the 7th Avenue, will prevent from getting lost in New York.

Actually, inside, there are big touch sensitive tables connected to Google Maps and Google Earth. You can go sightseeing in New York by touching screens.
With the function “You are here” It is even possible to plan an itinerary in saving interest points, to print it, to send it via email or to save it in your mobile phone.
You, also, can project the image of where you have decided to go on the walls, in order to get an idea of what you are going to visit, still sitting on a chair.

For those who have got a Smartphone, you can get all touristic events by SMS, with a link to Google Map Mobile application, in order to get there easily and quickly.

Don’t forget to go on the website called Dealomatic. It gathers all special offers and discounts for New-York city events and attractions.

In crisis time a touristic strategy is welcome. It will, maybe, attract more people. Here is a video introducing THE tourism office of the future.

Youtube

To attract tourists, the tourism authority has just announced that a new cocktail has been created, the Siam Sunrays. Cuba has its Caipirinya; Guadeloupe, its Ti-Punch, Thailand will get its Siam Sunrays.

@ alpha du centaure

Travelers will need time before they accepted the Siam Sunrays as an authentic and traditional drink.
Actually, a lot of traditional products were created only for tourists (such as in Québec where they invented the whisky with maple).

This cocktail will be soon available in all hotels and shops of Thailand.

Just to give you a little idea, here are the ingredients: Vodka, coconut liqueur, a piece of hot red pepper, sugar, lime juice, lemon slices and ginger.
All of this served with crushed ice and sparkling water.

Will this latest drink boost tourism in Thailand? Will it attract holidaymakers? We’ll see…

@ BastieN [M]