glacier in Buenos Aires
Monday, May 18th, 2009
@ tiswango
At the time of promoting a product it seems that the imagination does not have any limit. It is so, during the autumn in Buenos Aires with worthy temperatures of summer, the center of Buenos Aires surprises us with an ice block from the Glacier Perito Moreno.
Clearly, it is a publicity campaign to launch the season of winter.
In this way, a complete action had made the ice coming to the capital in order to impress and to surprise people.
For this, the Secretariat of Tourism of Calfate had to count on divers from the Naval Prefecture of Argentina that for two days, extracted 20 tons of ice from the glacier on natural way, besides a truck of 4 meters of high and almost 20 of length that maintained the ice at a temperature of 15 degrees below zero.
In this way the ice undertook a long trip of three day and 3,000 kilometers.
It was so; the blocks became the protagonists of a campaign in order to attract local and international tourists.
But will a piece of ice enough, at time of congealed economies, to make people spending their savings in a trip? Time will tell us, but there are no doubts that the effort was concerted and the idea very original.



















